Lovely graphics, eye-catching design – we all want our web sites to look amazing; after all, we tend to judge a book by its cover. Sadly, however, what online retailers can fail to understand is the importance of going beyond aesthetics. Your developer needs to create a sophisticated marriage of site and SEO functionality. The site must engage the user and be an effortless experience, so how do you implement the standards your user will expect?

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Social media

Social media is your best friend – treat her with love and lavish her with time! Integrate all the major social media platforms within your design.

Email marketing

With social media now seen as the holy grail of marketing, email marketing is often forgotten; however, it is still very effective. Don’t overlook it.

Mobile ready

Predictions are that two thirds of e-commerce purchases will be made on a smartphone by …