Flyers and leaflets are an integral part of your marketing mix, even in the era of the internet and online advertising. Whatever type of business you operate, you need to give customers and potential customers information about your products and services. Direct marketing is a great way to do this – and you can achieve your aims with flyer printing and leaflet printing.
Getting your leaflet or flyer right is not always simple but you can get big benefits when you do make it stand out from the crowd. Since plenty of other businesses also produce flyers, here are some ideas to help yours make a positive impact.
1. Use Space Wisely
The main thing to remember when designing a leaflet is that too much text is a real problem. No one has the time or the inclination to read through a load of unnecessary text. You may have the space but that doesn’t mean you have to fill it all. White space is also good for design purposes, making your main message stand out loud and clear.
2. Pick the Best Imagery
When you are planning your flyer printing you need to remember that images are crucial, but that the images must be high quality and relevant to your needs. All printing companies will tell you that images must be high resolution to be successful in print. If you have queries about this, discuss it with the printing company before you finalise your design. When choosing images pick the pictures that make an impact, ensuring that your images are not simply space-fillers. You have plenty of choice, so make sure you get something that really makes a statement.
3. Make it Readable
Avoid using white or light colours on a light coloured background otherwise your message will definitely be lost. Also use short, impactful sentences and headlines so that people are never in doubt what you are trying to say. Try not to use text that is small, as it will be difficult for many people to read.
4. Produce a Quality Finish
High quality leaflet printing and flyer printing means using the best possible paper stock, inks, and printing process to create a professional final product. You also need to make sure that your content is of good quality and you have a message that means something, and stands out. Leaflets and flyers are designed to be distributed widely and you want people to hang onto your materials rather than immediately throwing them away, as this is how you will reach the largest audience.
Image: Image courtesy of Stuart Miles/ FreeDigitalPhotos.net