Vacation rentals no longer work on word-of-mouth and traditional advertising. It is important for you to embrace digital marketing tools for spreading your message across to potential guests. Social media platforms do play a vital role when it comes to promoting your vacation rentals to the targeted audience. If you look at the market today, more and more people are turning to the Internet to find the goods and services they need. This is the reason why it is important for you to actually start using digital marketing for vacation rentals and connecting to the targeted customer.
An expert on vacation rental marketing speaks
Brian Ferdinand is the COO of Vacations Rentals LLC and has experience in the field of financial consulting. He has over 15 years of experience when it comes to trading methodologies and technology. He says a recent survey was conducted and it was found that approximately 11% of businesses that have an online presence take an average time of 10 hours to respond to the concerns and queries of their customers. This of course is a very long time to keep customers waiting and most of the cases result in the loss of potential customers. There is a common trend that businesses are very regular and active when it comes to posting news, images and other related matter to their vacation rentals. However, when it comes to interacting with the customers, they are just not prompt enough. It is true that websites of vacation rentals do have a link for customer service and support however when it comes to listing their complaints or queries, they prefer to use social media platforms.
Time to address complaints and all the queries of your customers
In the case of concerns and complaints, it has been seen that customers tend to wait for at least four hours for you to respond. The 10- hour wait according to Mr. Ferdinand is too long. Now, if you are too slow to respond to customer complaints, it has been seen that they generally will never come back to your business again. They switch to your competitor and you tend to lose them. The secret is do check what queries and customer complaints you have. Your social media presence is very important. At the same time, it can be your friend or foe. You should learn to use social media wisely and ensure you interact with your customers early. This gives you a very good reputation and credibility as a business owner.
Brian Ferdinand says that if you really wish to be a successful vacation rentals business owner, you must keep the above social media tips in mind. Respond to your customers’ queries and complaints quickly so that you do not have to face loss of revenue or business. Even if you receive a negative statement about your vacation rentals, ensure that you have a sympathetic approach and interact with the customer so to invoke trust and confidence, he says.
