Flyers and leaflets are an integral part of your marketing mix, even in the era of the internet and online advertising. Whatever type of business you operate, you need to give customers and potential customers information about your products and services. Direct marketing is a great way to do this – and you can achieve your aims with flyer printing and leaflet printing.
Getting your leaflet or flyer right is not always simple but you can get big benefits when you do make it stand out from the crowd. Since plenty of other businesses also produce flyers, here are some ideas to help yours make a positive impact.
1. Use Space Wisely
The main thing to remember when designing a leaflet is that too much text is a real problem. No one has the time or the inclination to read through a load of unnecessary text. You may have the …