The 3 Essential Jigsaw Pieces of the Category Management Puzzle

The very words ‘Category Management’ split those in the retail world into 3 groups; Those that think Category Management is old hat & consider themselves as ‘moved on’, those that are fearful of terms like conversion, shopper, eater & market share, because they don’t completely understand them, and those that believe they are practicing good category management & strive to be even better, regardless of what it might be called.

Whatever group you fall into, we would all agree that there is only one true goal and that is sales & profit, which will come easier to us, if we know what our shoppers want. To this end, putting aside what we call it, we have a puzzle to put together and that is the one that shows us the shopper and there are three key pieces. These 3 pieces are essential to getting sight of our shopper, …

Essential Leadership Skills You Need To Do Your Job Right

To build respect as a leader, you need to continually learn. It is important to know how to be the best leader. Every leadership situation (and every leader!) needs a particular blend of talents; the advice below may help you cultivate the ones you need.

When you are a leader, try to keep things as simple as possible. Focus on the important things first. Once that’s been accomplished, you’ll be able to set priorities. Always simplify your work if you can. Also, reserve some time for you and your team to brainstorm.

Honesty is vitally important to a leader. A leader that’s effective will need to be trustworthy as well. Always remain trustworthy and honest. Show people that you are there to help and support them.

You must be able to make decisions as a leader. Most decisions are up to you when you lead the team. If your team …