Flyers and leaflets are an integral part of your marketing mix, even in the era of the internet and online advertising. Whatever type of business you operate, you need to give customers and potential customers information about your products and services. Direct marketing is a great way to do this – and you can achieve your aims with flyer printing and leaflet printing.
Getting your leaflet or flyer right is not always simple but you can get big benefits when you do make it stand out from the crowd. Since plenty of other businesses also produce flyers, here are some ideas to help yours make a positive impact.
1. Use Space Wisely
The main thing to remember when designing a leaflet is that too much text is a real problem. No one has the time or the inclination to read through a load of unnecessary text. You may have the …
Having a double-sided banner is not just about being able to showcase your brand or product from both sides – sometimes there are other advantages to be gained. Neither is it about scoring a double whammy for less than the cost it would require for two banners (although that is indeed a real advantage). It’s about being smart about your marketing requirements, and about maximising your efforts and ensuring your promotional tools work to their full potential. If you’ve never heard of double-sided banners or are still wondering what they can do for you, this one’s for you: here are the top advantages of double-sided banners for your company and your brand.
Twice the effectiveness
When you think about it, this is just a matter of common sense; if you don’t print on the other side of your banner, then you’ve got a large area of space that is not …